It’s not easy to get a lie into a presidential speech. Every draft address is circulated to the White House senior staff and key Cabinet officials in something called the “staffing process.” Every line is reviewed by dozens of senior officials, who offer comments and factual corrections. During this process, it turns out, some of Obama’s policy advisers objected to the “you can keep your plan” pledge, pointing out that it was untrue. But it stayed in the speech. That does not happen by accident. It requires a willful intent to deceive.