“BCK, 4717 Woodward, made an arrangement with the school district to give away a free pair of black leather Nikes to every student who comes to class on Oct. 3, the day when students are counted and their numbers used as the basis for per-pupil funding from the state and federal government.”

“The more bodies in class, the more money schools have all year.”

http://detroit.cbslocal.com/2012/08/13/detroit-store-tries-to-draw-kids-to-school-with-new-shoes/