The community is rallying support for this entrepreneur:

PLANO (CBSDFW.COM) –  Support came pouring in Thursday for a Collin County businessman offering customers a break on the price of an oil by asking them to quote a Bible verse.

Charlie Whittington said a woman was waiting for him when he opened his Plano shop Thursday morning, just to offer support.

He took phone calls from people in Oklahoma, Alabama and Florida, all from people supporting his discount idea.

“I really believe if you talk more positive stuff you get more positive things out of it,” he said Thursday. “I want to inspire people to look where they can do more.”

See article for story and video: http://dfw.cbslocal.com/2011/09/28/for-god-so-loved-the-world-for-a-19-99-oil-change/

JAMES NOTE:  Many radio stations have contests, etc., where you have to know “The phrase that Pays”, etc., so this does not appear to be any different. So long as the rules of the use of the coupon are clear, it is a great idea, IMHO.