Twenty three years ago, Pam Tebow was on a mission trip in the Phillipines with an illness that threatened her pregnancy. The mother of four was advised by her doctors to abort the fifth pregnancy. Opting not to abort the pregnancy, Pam Tebow gave birth to the child who would grow up to be the 2007 Heisman trophy winner and lead the Florida Gators to two BCS championships… Tim Tebow.
With the Super Bowl approaching, Focus on Family, a Christian group, has purchased a 30 second Super Bowl advertising spot that features Pam Tebow’s story. Ads are presently selling at $2.5-2.8 million.
CBS has agreed to run the ad, and has noted that in recent years it has changed its policy on advocacy ads, having refused one from the United Church of Christ in 2004. (That ad focused on the Church’s position on gays). CBS has stated that under their revised policy, the UCC ad would be accepted as well.
The network has received requests from the Women’s Media Center, with the aid of the National Organization for Women, to cancel the ad, CBS says they have received letters, calls, and emails both in support of the ad and against the ad.